Social Responsibility
Today, Corporate Social Responsibility (CSR) has moved far beyond the traditional systems of one-time philanthropy and has instead become an all year round responsibility that companies accept for the environment around them. The best working practices, for their engagement in their local communities and for their recognition that brand names depend not only on quality, price and uniqueness but also on how, cumulatively, they interact with companies' workforce, community and environment.
We see CSR as the business contribution to sustainable development. There are many definitions but we are talking about how business takes account of its economic, social and environmental impacts in the way it operates - maximizing the benefits and minimizing the downsides.